If you are a recent MBA graduate looking to get hired in a sales and marketing team at a major MNC, your skillset and knowledge base will be tested across all parameters. One such test might include your dexterity in creating marketing solutions based on
We are living in an age of information. All our decisions, no matter how small, are informed by the vast amount of information available on the internet. Consumers now prefer to research before making any purchase. Hence, unlike the last decade when advertisements on TV
Leaders in B2B marketing and sales are always looking for the next new strategy that will offer them an advantage over their competitors, especially when it comes to increasing income for their company. In marketing and sales, the importance of using intent data to target
Questions and reviews were the only ways businesses could learn about their customers' motivations and actions before the rise of the internet, social media, and websites. Businesses were at a loss until they heard from their target demographic. This created problems with product creation, customer
In business, the term “intent data” is used to describe information that reflects a person’s current state of mind. This data can be collected in several ways but is most commonly gathered through online interactions such as website visits, search engine queries, and social media
To grow any business, you need to find out who your ideal customer is, and who is also searching for the service that you are providing. And to do so, you need the help of some tools that can solve all of your problems in
