First-party intent data has emerged as a powerful tool for marketers to gain insights into customer behaviour and preferences. This guide will explore first-party intent, why it matters, and how to leverage it to improve your marketing efforts. What is…
Buyer-level intent data provides insights into potential customers’ interests, preferences, and readiness to purchase. By leveraging this data effectively, businesses can enhance their lead generation efforts, improve conversion rates, and drive better results. In this article, we will explore what…
Media strategies play a pivotal role in determining a brand’s visibility and success. Two of the most crucial elements of this strategy are earned media and paid media. Though they share the same goal of increasing brand awareness, they differ…
Personalization has emerged as a pivotal strategy for brands seeking to engage customers on a deeper level. As consumers become increasingly discerning, the need for tailored experiences is more crucial than ever. This ultimate guide will explore the concept of…
Tracking user interactions and understanding their behaviour is essential for success. Google Tag Manager (GTM) and Google Analytics 4 (GA4) are potent tools marketers and data analysts use to streamline this process. While both are integral to effective tracking and…
Account-based marketing (ABM) has gained prominence as an effective method of marketing products or services to high-value accounts in a focused and strategic manner. The evolution of sophisticated marketing cloud systems has increased the efficacy of ABM by equipping marketers…
Based on the demonstration of campaign effectiveness, justification of budgetary allocations and strategic decisions will depend on this. Approaches to both ABM and non-ABM will have unique directions toward achieving success and measuring the success of campaigns. In either case,…
One of the central and most important elements of a good ABM strategy is the target account list. But how many accounts belong on this list? Juggling this balancing act is the key to making ABM manageable and impactful. Let’s…
Understanding and navigating consent requirements has become paramount. One of the increasing relevancies of these is conditional consent. But what is conditional consent, and why should marketers care? Let’s dive into the details. What is Conditional Consent? Conditional consent is…
Staying ahead of the curve is crucial. Account-Based Experience (ABX) represents a paradigm shift from traditional approaches, promising a more personalized, targeted, and effective strategy. This guide explores ABX in detail, shedding light on its principles, benefits, implementation strategies, and…
