B2B Sales

The Information Technology Services Marketing Association (ITSMA) established ABM as a ground-breaking and successful strategy for concentrating on high-value accounts in 2003. You need close coordination between your sales and marketing departments to discover specific prospects, create a targeted message,…

Leaders in B2B marketing and sales are always looking for the next new strategy that will offer them an advantage over their competitors, especially when it comes to increasing income for their company. In marketing and sales, the importance of…