ABM

ABM Industries Success | Demandify Media

ABM Industries Success | Demandify Media

Account-based marketing (ABM) has become a game-changer for companies aiming to build personalized and targeted marketing campaigns. ABM Industries, a leading provider of integrated facility solutions, successfully partnered with Demandify Media to leverage ABM’s power. By focusing on data-driven strategies,…

Demand Creation vs. Demand Capture in B2B Marketing

Demand Creation vs. Demand Capture in B2B Marketing

Demand creation and demand capture are vital for developing effective strategies. While both concepts aim to drive sales and growth, they operate through different mechanisms and philosophies. This article will explore the nuances of demand creation and demand capture, their…

Buyer-Level Intent Data: How to Drive Better Leads

Buyer-Level Intent Data: How to Drive Better Leads

Buyer-level intent data provides insights into potential customers’ interests, preferences, and readiness to purchase. By leveraging this data effectively, businesses can enhance their lead generation efforts, improve conversion rates, and drive better results. In this article, we will explore what…

GTM vs GA4: A Complete Tracking & Analytics Guide

GTM vs GA4: A Complete Tracking & Analytics Guide

Tracking user interactions and understanding their behaviour is essential for success. Google Tag Manager (GTM) and Google Analytics 4 (GA4) are potent tools marketers and data analysts use to streamline this process. While both are integral to effective tracking and…