GTM

GTM vs GA4: A Complete Tracking & Analytics Guide

GTM vs GA4: A Complete Tracking & Analytics Guide

Tracking user interactions and understanding their behaviour is essential for success. Google Tag Manager (GTM) and Google Analytics 4 (GA4) are potent tools marketers and data analysts use to streamline this process. While both are integral to effective tracking and…

Key Components of a Successful GTM Framework

Key Components of a Successful GTM Framework

At the forefront will be successful execution, which will require a robust Go-To-Market strategy. A well-structured GTM framework assists in having a smooth product launch; it also ensures measurable outcomes. This post will walk you through a holistic GTM framework…