Posts by: Anjali Ghumare

In today’s data-driven marketing landscape, demand generation plays a critical role in fueling a business’s growth. However, to ensure these efforts translate into tangible results, tracking return on investment (ROI) is paramount. ROI tracking enables marketers to measure the effectiveness Read more…

In the competitive world of B2B marketing, understanding your audience’s needs and behaviors is key to driving impactful campaigns. One of the most transformative tools for this is intent data—insights into potential buyers’ online activities that signal their readiness to Read more…