Top 10 cold email software for 2023

Cold emailing is a powerful tool that allows businesses to reach potential customers and clients who may not know about them. It is a cost-effective way to introduce a company’s products or services, build relationships and ultimately increase revenue. In today’s digital age, where businesses face fierce competition, it’s essential to have the right tools to reach out to potential customers. Auto follow-ups, Campaign warm up, Open & Reply tracking, Spam test. $24/mo. onwards. top 10 cold email softwares for 2023. It is where cold email software comes in.

This article will focus on the top 10 cold email software for 2023. This software is designed to help businesses automate and streamline their strenuous emailing efforts, making reaching potential customers and clients easier. We will briefly overview each software, including its key features. It will help businesses determine which software best fits their needs and budget.


Mailshake is a cold email software that is designed to help companies to reach potential customers and clients and generate leads. Mailshake is user-friendly and easy to use, and it also has a mobile application for easy access on the go. Mailshake offers a free trial for new users to test its features before committing to a paid plan.

Key features of Mailshake

Some key features of Mailshake include:

  • Email Campaigns: Allows businesses to create and send personalized cold emails to multiple recipients.
  • Email Templates: Provides pre-written email templates that businesses can use to save time and increase efficiency.
  • Automated Follow-ups: Allows businesses to set up automated follow-up emails, ensuring that potential customers and clients receive timely follow-ups.
  • Email Tracking: Allows businesses to track their emails’ open and click-through rates, helping them understand what’s working and what’s not.
  • Lead Scoring: Allows businesses to score leads based on their engagement with the emails, helping them to prioritize which tips to follow up with first.


ToutApp is a sales engagement platform that offers a variety of tools to help businesses with their cold emailing efforts. It also provides a mobile application and a Chrome extension, allowing easy access and tracking. ToutApp is a comprehensive solution for sales teams and is popular among medium and large companies.

Key features of ToutApp

Some key features of ToutApp include:

  • Sales Analytics: Provides detailed analytics to help businesses understand the performance of their cold email campaigns.
  • Meeting Scheduling: Allows companies to schedule meetings directly from email, making it easy to set up appointments with potential customers and clients.
  • CRM Integration: Integrates with popular CRM systems, such as Salesforce, to provide businesses with a comprehensive view of their sales pipeline. is a cold email software that helps sales teams automate and scale multichannel outreach to generate more leads and grow revenue faster.

Key features of offers a variety of features, such as:

  • Prospecting: Find the prospect’s contact information on LinkedIn and other professional platforms
  • Multichannel Engagement: Engage leads across multiple channels such as email, phone, and social media
  • Automated Follow-ups: Schedule automated follow-up emails and calls
  • Advanced Analytics: Leverage analytics to understand the performance of your campaigns and improve your outreach strategy.


Yesware is a sales prospecting tool used by professional sales reps and email marketers. It allows users to create and send personalized cold email marketing campaigns in Gmail and Outlook. The device will enable users to be more productive and increase the efficiency of their sales process.

Key features of Yesware

The key features of Yesware include the following:

  • Custom Email Templates: Allows users to create custom email templates to personalize their emails and make them more effective.
  • Drip Campaigns: Allows users to schedule drip campaigns, which are automated sequences of emails sent to prospects over time.
  • Follow-up Reminders: Allows users to set follow-up reminders, ensuring they don’t miss an opportunity to reach out to a prospect.


Mixmax is a sales productivity platform that offers a variety of features to help businesses automate and streamline their cold emailing efforts and ultimately increase revenue.

Key features of Mixmax

Some of the key features that Mixmax offers include:

Become more insightful:

  • Utilize interactive dashboards to monitor which team members and sequences receive the most interaction.
  • Identify what is effective.
  • Scale it up for the rest of the team.

Beat your revenue targets: Create customized phone, email, and social media sequences. Boost response rates with real-time updates on prospect activity.

Automate monotonous tasks: It saves time and returns you to selling. Make strict rules to control Salesforce updates, sequence enrollment, departmental handoffs, and more.

Integrating Mixmax with your email and calendar will help you schedule meetings, keep tabs on them, and maintain communication organization.


SalesHandy is a sales automation and email tracking tool designed to help businesses automate and streamline their cold emailing efforts. It offers different features that make it a popular choice among top-performing revenue teams.

Key features of SalesHandy

Some of the critical features that SalesHandy offers include the following:

  • Effortless automation on follow-ups: SalesHandy allows businesses to automate their follow-up emails with multi-stage sequences, which can help to improve open rates and increase conversions.
  • Deep personalization, more replies: SalesHandy helps businesses personalize their emails and subject lines with merge tags, which can increase the chances of getting more answers from potential customers and clients.
  • One-click integration with your email service provider: SalesHandy can be easily integrated with your email service provider, allowing businesses to save time switching between apps and improve productivity.


Mailgun is a cloud-based email delivery service that helps businesses send and track transactional and bulk emails. It is designed to provide businesses with a robust sending infrastructure, easy SMTP integration, and a simple, RESTful API.

Key features of Mailgun

Some key features of Mailgun include:

  • Powerful sending infrastructure: Mailgun provides a scalable solution for businesses that need to send many emails, whether 10 or 10 million.
  • Email Verification: Mailgun offers a fast and accurate email verification service that helps companies to protect their web forms and weed out nasty emails.
  • Managed email delivery: Mailgun provides managed email delivery services for high-volume senders, which can help companies to achieve and maintain optimal deliverability and performance.
  • Simple to use: Mailgun offers a robust set of APIs and comprehensive documentation, making it easy for companies to get up and running and send emails in just a few lines of code.


Gmass is an effective cold email tool that enables companies to manage sales and marketing campaigns directly from their Gmail accounts. Employees at firms like Uber, Google, Twitter, and LinkedIn favor it because of its integrated cold email automation tools and robust mail merge capabilities.

Key features of GMass

Key features of GMass include:

  • Email List Builder: Allows businesses to easily create massive mailing lists by performing a Gmail search using a keyword or connecting an Excel, CSV, or Google Sheets file.
  • Powerful Email Personalization: Offers automatic personalization settings that make it easier for businesses to send personalized cold emails and boost their chances of connecting with prospects without jeopardizing their sender’s reputation.
  • Mail merge reports and advanced email analytics: Auto-generates a Campaign Report each time a cold email campaign is sent, providing a detailed breakdown of essential email statistics. Words are easy to access right inside Gmail, and you also get web-based responsive reports and a dedicated dashboard for maximum flexibility. is a cold email software that helps businesses send personalized cold emails for marketing campaigns. It allows users to track the engagement metrics of their emails, such as the delivery rate, click rate, open rate, and bounce rate.

Key features of

Some of the key features of include the following:

Email warming: This helps improve email deliverability and avoid emails ending in the spam folder.

LinkedIn Sales Navigator Searches: Allows users to perform an advanced LinkedIn search for lead generation.

Invalid email address identification: It helps users identify invalid email addresses, which can improve the overall effectiveness of their cold email campaigns.

Advanced email personalization: Allows users to personalize their emails with merge tags, increasing the chances of getting more replies from potential customers and clients.


With the help of the cold email marketing tool Woodpecker, which integrates with Gmail and Outlook, businesses can send customized emails, follow-ups, and reports on their effectiveness.

Key features of Woodpecker

Some key features of the Woodpecker include:

  • Automated email sequences: It allows businesses to automate their email outreach campaigns, saving time and improving their efforts’ overall effectiveness.
  • Cold email campaign scheduling and tracking: It will enable businesses to schedule and track their cold email campaigns, so they can understand what’s working and what’s not.
  • Automatic reply detection: It helps companies quickly identify which leads have responded to their emails so they can follow up promptly.


In conclusion, many cold email software options will be available for businesses in 2023. Each software has unique features and capabilities, and the best choice for your business will depend on your specific needs and goals. The top 10 cold email software solutions for 2023 include Mailshake, ToutApp,, Yesware, Mixmax, SalesHandy, Mailgun, Gmass, Mailtrack, and Woodpecker. Some key features this software provides include email tracking, advanced analytics, automated follow-ups, and powerful personalization capabilities. Consider trying out different software and comparing their features before making a final decision.