Marketers need more than surface-level insights to stand out in today’s competitive landscape. Enter intent data—a powerful tool that analyzes online behaviors to reveal a prospect’s readiness to purchase. Intent data doesn’t just enhance marketing strategies; it transforms them, making…
1. Data-Driven Targeting In B2B marketing, it’s crucial to understand your audience’s needs, preferences, and behaviors. Power marketing leverages data analytics to track how prospects interact with your brand. This insight allows you to tailor your campaigns and offers, ensuring…
