digital

Demand Creation vs. Demand Capture in B2B Marketing

Demand Creation vs. Demand Capture in B2B Marketing

Demand creation and demand capture are vital for developing effective strategies. While both concepts aim to drive sales and growth, they operate through different mechanisms and philosophies. This article will explore the nuances of demand creation and demand capture, their…

Buyer-Level Intent Data: How to Drive Better Leads

Buyer-Level Intent Data: How to Drive Better Leads

Buyer-level intent data provides insights into potential customers’ interests, preferences, and readiness to purchase. By leveraging this data effectively, businesses can enhance their lead generation efforts, improve conversion rates, and drive better results. In this article, we will explore what…