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The dos and don’ts of mass email marketing

Picture this, you open your email inbox, and it's flooded with dozens of messages from companies trying to sell you something. You...

How to use CRM and Email Marketing together

Customer Relationship Management (CRM) software assists businesses in managing customer interactions and data. Email marketing, on the other hand, is a digital...

Top 10 cold email software for 2023

Cold emailing is a powerful tool that allows businesses to reach potential customers and clients who may not know about them. It...

10 Best practices for email list management

An email list is a valuable asset for any business or organization. It lets you stay in touch with your customers, clients,...

The complete guide to purchase mailing list

Purchasing a mailing list can be a cost-effective way to reach many potential customers or clients. However, it is essential to know...

How to build an Email Database

Emails are a popular and highly effective tool that takes digital marketing by storm. It can turn prospective visitors into potential buyers...

The 10 most important Email Marketing KPIs to consider

Email marketing is one of the most trending marketing strategies for today’s technologically improved society. If you are launching your new email...

25 Easy ways to grow your email list

As people switch jobs, choose not to receive your emails, or give up an email address they used to fill out forms...

Understanding Email Marketing Analytics: 15 Important Metrics to Track Performance

Apple revealed that it would stop tracking open rates with the WWDC 2021. The effects of this decision immediately caused a commotion...
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Factors to consider while purchasing intent data

If you are a recent MBA graduate looking to get hired in a sales and marketing team at a major MNC, your...

What are the different types of B2B Intent Data?

We are living in an age of information. All our decisions, no matter how small, are informed by the vast amount of...

Privacy and compliance in B2B intent data

As a marketer, acquiring high-quality data is crucial for comprehending the position of potential customers in the buying journey. Doing so is...

B2B Intent Data explained: Generating quality leads

It is estimated that an average buyer spends around 67% of the buyer's journey digitally. However, the problem arises when the prospect...