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Demand Generation

How do you manage Omnichannel leads?

An omnichannel lead is a customer who interacts with a company through multiple channels, such as email, social media, website, or phone....

How does multi-channel lead generation work

Lead generation is a crucial angle of any business, as it drives the acquisition of potential customers. Multi-channel lead generation work takes...

Best Demand Generation tools to use in 2023

Demand generation creates interest in a product or service among a target audience, intending to drive potential customers to take a specific...
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Factors to consider while purchasing intent data

If you are a recent MBA graduate looking to get hired in a sales and marketing team at a major MNC, your...

What are the different types of B2B Intent Data?

We are living in an age of information. All our decisions, no matter how small, are informed by the vast amount of...

Privacy and compliance in B2B intent data

As a marketer, acquiring high-quality data is crucial for comprehending the position of potential customers in the buying journey. Doing so is...

B2B Intent Data explained: Generating quality leads

It is estimated that an average buyer spends around 67% of the buyer's journey digitally. However, the problem arises when the prospect...