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Account-Based Marketing vs Lead Generation: Which is better?

Varsha Sarkar 0
The Information Technology Services Marketing Association (ITSMA) established ABM as a ground-breaking and successful strategy for concentrating on high-value accounts in 2003....
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ABM

10 Excellent examples of Account-Based Marketing done right

Varsha Sarkar 0
With increasing digitalization, Account Based Marketing is trending in the world of marketing. Account Based Marketing is a marketing strategy where you...
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ABM

A comprehensive guide to account based marketing (ABM)

Varsha Sarkar 0
ABM is a business marketing strategy that focuses resources on a specific set of target accounts within a market. It employs personalized...
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ABM

Account Based Marketing 101- How to get started

Varsha Sarkar 0
ABM is a type of corporate marketing approach that focuses resources on a specific group of target customers within a market. In...
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Factors to consider while purchasing intent data

Intent Data Varsha Sarkar 0
If you are a recent MBA graduate looking to get hired in a sales and marketing team at a major MNC, your...
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What are the different types of B2B Intent Data?

Intent Data Varsha Sarkar 0
We are living in an age of information. All our decisions, no matter how small, are informed by the vast amount of...
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Privacy and compliance in B2B intent data

Intent Data Varsha Sarkar 0
As a marketer, acquiring high-quality data is crucial for comprehending the position of potential customers in the buying journey. Doing so is...
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B2B Intent Data explained: Generating quality leads

Demand Generation Varsha Sarkar 0
It is estimated that an average buyer spends around 67% of the buyer's journey digitally. However, the problem arises when the prospect...
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