To make the right marketing decision, that is, gathering necessary and valid information, seems to be a challenge for most marketers today as there is an explosive growth of information of various forms- social media, comments from clients, web analytics…
Through this process of moving greater technology and dynamic consumer behavior, multi-channel marketing can work vastly with business organizations wanting to reach and engage their customers. The ability to create highly targeted and personalized campaigns is now possible for multi-channel…
Custom-made marketing has now emerged as an integral part of the businesses who wish to interact with their audience in a more engaging way. To some extent, it can be argued that consumers expect businesses to know their preferences and…
Although lead generation is still a top priority for marketers, it’s more complicated than just gathering contact details in the ever-changing digital world. Businesses must overcome many obstacles to succeed in the cutthroat market of today, from securing effective lead…
