ABM PLATFORM
As per studies, 84% of marketers believe that account-based marketing (ABM) enables companies to maintain healthy relationships with their existing clients. In addition, 95% say that it drives high ROI, which you can’t get from any other marketing strategy. ABM is a process of knowing the target audience and communicating with them directly. As a leading firm in ABM, our focus remains on our client’s marketing strategy to deliver sustainable results.
WHAT WE DO
HOLISTIC ACCOUNT INTERACTION
As per studies, 84% of marketers believe that account-based marketing (ABM) enables companies to maintain healthy relationships with their existing clients. In addition, 95% say that it drives high ROI, which you can’t get from any other marketing strategy. ABM is a process of knowing the target audience and communicating with them directly. As a leading firm in ABM, our focus remains on our client’s marketing strategy to deliver sustainable results
TARGET THE RIGHT PROSPECT
We help clients target the right prospects; hence they don’t have to put the marketing efforts in the wrong direction. We give you an easy and quick way to find your target audience
GUIDE SALES STRATEGIES
Our account based marketing automation involves practical strategies to give better leads to our clients. In addition, our sales strategies can take your business to the next level to meet your goals
PERSONALIZED CUSTOMER JOURNEY
Our services give clients the right data and analytics for personalized customer journeys. Our comprehensive data-driven knowledge allows our clients to understand their customers’ thoughts, behavior, and nature
OUR APPROACH
SALES ORGANIZATION ALIGNMENT AND MARKETING OPERATIONS
Through our ABM methodology, we align your sales operations with marketing strategies and interact with your marketing accounts for higher investment
returns
CONSIDER PROSPECT ACCOUNT AS ONE TARGET.
We treat all your potential accounts through ABM as one target instead of considering them different individuals. As a result, we allow you to understand your accounts and develop a better customer journey for your business through proper metrics and data.
BUILD A DATA COLLECTION FOUNDATION
Through effective ABM, we establish a strong connection between data collection and analysis and identify opportunities to expand your customer base.
ENGAGE ACCOUNTS THROUGH OUR ACCOUNT BASED MARKETING STRATEGY
Many B2B marketers are emphasizing account-based marketing (ABM) to make it a part of their marketing efforts. ABM is a strategic approach that helps you in timely lead generation and allows you to target a particular group of specific accounts. With our extensive research on Data Analytics and AI tool, we give our helping hands to clients for the creation of a hyper targeted ABM list. It helps them to know their target audience and empowers their sales team with actionable account intelligence. Thus we help them reach their customers at the right time and convey the right message. Hence it’s the time to engage your dream accounts, get your potential buying group through a targeted campaign, and give the desired push to your sales follow-ups.
OUR ACCOUNT BASED MARKETING COMPANY
We offer ABM solutions that can help you in different stages of your ABM program:
Our account-based marketing services cover technology insights, account-based data insights, sales intelligence, financial analysis, and contract delivery. Our years of experience in this field have emerged as one of the best ABM digital marketing companies globally.
With our account-based marketing plan, you can know anything about your target account and put all your efforts in the right direction to enjoy an excellent ROI. Our ABM solutions are the ones you need to accomplish your goals.
ABM FOR ENTERPRISE
We use the latest technology, proven strategies, and productive tactics to cater measurable results to our enterprise clients. We overlay our marketing automation data with our intent-based content syndication campaigns. It allows companies to know about their buyers and their needs. You can feed such leads directly into your CRM to get real-time insights. Such efforts will help you in revenue projections and assure you that each dollar you spend on advertising gives you a considerable return on investment (ROI)
ABM FOR SMBS
Do you want to expand your existing ABM model? Or want to start the ABM program from the beginning? If yes, then we are here to scale it up! We help SMBs to launch, manage and optimize their account-based marketing programs. We aim to boost your sales pipeline, help with excellent lead generation, and accelerate your customer decision journey. All these things will grow your business.
ABM FOR START-UPS
It is our revolutionary step to help start-ups who want to engage in account-based marketing but have a limited budget for all other martech needed. If yours is a oneperson team, you may find it difficult to spend on account-based marketing. But our ABM lite package covers you. You can find everything included in this package with which you can start your pilot project.
Our solution will let you know about your buyers’ persona; it will help you to prioritize the account and assist you in getting the best return on investment. You can also create target messages and execute campaigns to get desired sales.
OUR PROCESS FOR AN ACCOUNT BASED MARKETING APPROACH
We establish objectives and obtain buy-ins
We focus on top-priority target accounts and identify them first
We create a list of influencers and decision-makers
We create content based on the customer journey and personalities
We help you in selecting the best tools and channels
We plan and execute targeted marketing initiatives
We measure, evaluate and improve your outcomes
TYPES OF B2B ACCOUNT-BASED MARKETING
ONE-TO-ONE ABM
This type consists of only one company. According to the ITSMA benchmark, a company can have an average relevant contact of around 15-20. Hence in this manual communication with the target clients is feasible.
ONE-TO-ONE ABM
This type consists of only one company. According to the ITSMA benchmark, a company can have an average relevant contact of around 15-20. Hence in this manual communication with the target clients is feasible.
ONE-TO-ONE ABM
This type consists of only one company. According to the ITSMA benchmark, a company can have an average relevant contact of around 15-20. Hence in this manual communication with the target clients is feasible.
What B2B Companies Can Get Through Our Account Based Marketing Campaigns?
PERSONALIZED TARGETING TO THE RIGHT AUDIENCE
We help our clients in one-to-one and one-to-many campaigns. It allows them to target hundreds or thousands of customers to increase their ROI.
GET QUALIFIED LEADS
Through our ABM strategy, focus on the targeted audience group instead of relying on spray-and-pray marketing strategy for lead generation.
EFFICIENT MARKETING AND SALES
Give reality to your marketing ideas and convert them into sales. We can provide the context you need for sales, like account intent, behavioral data, etc.
ACCURATE TARGETING
Through account-based and people-based advertising, we can help reduce guesswork and communicate directly with your target audience.
INCREASE ENGAGEMENT
Realize the power of personalization to promote result-oriented marketing to your target accounts and contacts
GET MEASURABLE RESULTS
To get a quick conversion, identify the accounts with a high possibility of transformation. Then, reduce the conversion cycle and the sales pipelines, which can be closed
Account Based Marketing Benefits
NCREASED ROI
There is no secret that one of the major benefits of ABM is an increase in ROI. 80% of marketers who focus on ROI say that ABM initiatives outperform other marketing strategies. Moreover, 60% of marketers who have integrated ABM into their companies have experienced a 10% increase in revenue in one year. At the year-end, companies not only want their business to grow, but they also look for more revenue to get maximum value out of their efforts. ABM helps companies earn more revenue and supports marketing strategies to close deals faster and more effectively
INCREASED CONTRACT VALUE
Getting your customers in the sales pipeline is great news, but it’s not the end-all. You need to retain them for long-term profit. Through ABM marketing strategy, you can focus on customers which are likely to favor your products or services, which implies that they will remain with you as long-term customers.
ABM IS GAINING POPULARITY
ABM is not only a buzzword now; it’s the fastest-growing strategy many growing companies adopt globally. 52% say that they have ABM in their pilot projects, while 83% of companies have plans to increase the use of ABM shortly
ABM IS NOT ONLY FOR ENTERPRISE
In the past, management of accounts was a tedious, time-consuming manual process. It was the only solution for large enterprises, that have plenty of resources with stability, for testing new marketing strategies. Even today, the process is the same, but ABM software has changed the labor equation, thus making it practically possible for companies of any size to implement it. You can easily implement the ABM strategy if your company uses CRM and automation.
INCREASED ENGAGEMENT
83% of companies using ABM say that through ABM, they can increase engagement with their target accounts, which is the biggest benefit for them. While lead generation is a major process for any company, the next step is to convert those leads into high-paying customers. It only becomes possible by encouraging leaders to engage with your brand. Lead engagement needs your buyers’ knowledge with an understanding of their needs and wants. Through ABM personalization, you can communicate directly with your prospects with a customized message, increasing the chances of a positive response
RETENTIONWITH EXPANSION
Customer retention is an important metric for any business. You might have heard that retaining an existing customer is easier than acquiring a new one. As per the research, developing a new customer is 5 times more difficult than retention. 84% of companies believe that ABM helps retain and expand client relationships. Recent customer acquisition is difficult and, if not done properly, may lead to high churn rates. Instead, it is wise to retain your existing customers to gain reliable revenue
GAIN CONSISTENCY THROUGH ABM
On an average, a company uses 6 interaction channels like email, ads, phone, etc., and 65% are now frustrated with the inconsistent experience. Through ABM, you can maintain consistency in all these channels. Through ABM, you can keep everyone’s purpose lined up and moving
GET HELP IN DEPARTMENTAL ALIGNMENT THROUGH ABM
Many companies struggle with marketing alignment and sales. As per a survey, 36% of companies, with tight alignment in sales and marketing, experience greater customer retention and 38% higher win rates. In a survey, 91% of companies who have adopted ABM have experienced tight or moderate aligned sales. There is no coincidence in this. ABM improves communications among companies’ clients and focuses on common goals, metrics, and values. A successful ABM delivers good quality leads to the sales team by targeting already prequalified accounts with higher conversion rates. The account based marketing framework’s main focus is quality rather than quantity. It allows companies to spend less time on qualifying leads and more on pitching to companies that are more likely to buy and can become excellent customers.
Get Help In Designing Your ABM Program With Us!
Say ‘Hi’ to our expert team which is ready to guide you on every step of your ABM program. Right from onboarding support to creating customized text for your customers and personalized strategies we have plenty of things to offer you. Our only priority is to make our customers happy. So become a part of our company and make maximum usage of ABM strategy with us. Connect with us and see the difference in your company’s