The whole point of account-based marketing is to find the best accounts capable of buying the service or product and to strive towards that account using strategic marketing tactics. With intent data, companies can direct their resources to accounts likely…
In the current business perimeter, lead management helps bridge the usual gaps between both teams’ sales and marketing efforts and activities. The need to improve this process step has led to effective process optimization tools such as lead scoringโa system…
As the digital landscape evolves, B2B companies face increasing cybersecurity challenges. With the rise of remote work, cloud technologies, and advanced threats like ransomware and phishing, protecting sensitive data and ensuring business continuity are more critical than ever. A future-ready…
B2B buyers expect seamless experiences across multiple channels in today’s fast-paced digital landscape. Whether interacting online, speaking with a sales representative, or attending an in-person event, the buyerโs journey now spans various touchpoints. To remain competitive, B2B companies must embrace…
Content marketing is one of the most powerful tools in a marketerโs arsenal, especially when it comes to account-based marketing (ABM) and lead generation. In ABM, where the focus is on engaging high-value accounts with tailored strategies, content plays a…
In the world of B2B marketing, ๐๐๐๐จ๐ฎ๐ง๐ญ-๐๐๐ฌ๐๐ ๐ฆ๐๐ซ๐ค๐๐ญ๐ข๐ง๐ (๐๐๐) is all about precision targeting, focusing on high-value accounts rather than casting a wide net. However, one of the critical factors for ABM success is the ๐๐ฅ๐ข๐ ๐ง๐ฆ๐๐ง๐ญ ๐๐๐ญ๐ฐ๐๐๐ง ๐ฌ๐๐ฅ๐๐ฌ ๐๐ง๐ ๐ฆ๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ….
Artificial intelligence (AI) is transforming B2B sales by automating key processes, enabling data-driven decisions, and boosting lead generation and conversion rates. In a competitive business environment, sales teams are constantly seeking ways to improve efficiency and drive revenue, and AI…
Content syndication is a powerful strategy for distributing your content to a broader audience by republishing it on third-party platforms. It allows your brandโs articles, blogs, or other pieces of content to be featured on reputable websites, increasing visibility and…
Online lead generation involves capturing potential customers’ interest through various digital channels and turning them into qualified leads. This comprehensive guide will explore strategies and best practices to drive inbound leads successfully. 1. Understanding Inbound Leads Inbound leads are potential…
Businesses are constantly seeking new ways to engage and convert their target audience. Two of the most powerful strategies in this endeavour areย intent dataย andย content creation. Both play pivotal roles in marketing success, but they are often misunderstood regarding their importance…
