The top-of-the-funnel (TOFU) content forms the first primary step of the framework which helps you target, get in contact, and nurture new prospects. At this stage, potential customers do not know their problems or the existence of your solutions. TOFU…
In marketing circles, the concepts of lead generation and demand generation have almost become synonymous with growth, but they have clear distinctions. More specifically, while they both focus on the creation of demand and acquisition of customers, the two diverge…
Engaging an audience and getting leads has always included the notion of creating quality content and more so in today’s digital world. Disseminating that content to a targeted audience is however just as essential if not more. Content syndication is…
Account-Based Marketing (ABM) strategy is one that encompasses sales and marketing functions to focus on addressing only a few selected high-profile accounts as opposed to the general approach of selling to multitudes. From the traditional point of view where one…
Forecasting revenue from demand generation campaigns is a crucial part of planning and scaling your business. When done correctly, it helps you allocate resources, set realistic expectations, and understand how marketing activities contribute to sales. However, because demand generation involves…
Content syndication has become a vital strategy for brands looking to amplify their reach and connect with broader audiences. By distributing content across third-party platforms, businesses can generate leads, build credibility, and enhance brand awareness. However, with its growing popularity,…
Look, let’s be honest – everyone’s talking about AI in B2B like it’s some kind of magical business fairy dust. But here’s what’s actually happening on the ground, from someone who’s seen both the wins and the face-palm moments. The…
Look, I get it. You’ve just pitched ABM to your boss, secured the budget, and now everyone’s breathing down your neck about when they’ll see results. Been there, done that. Let’s have an honest chat about what to really expect…
The marketing funnel is a foundational concept in digital marketing, representing the customer’s journey from becoming aware of a product to making a purchase. It helps businesses guide potential customers through different stages of engagement, tailoring marketing strategies to each…
When it comes to expanding your reach and building brand authority online, content syndication and guest blogging are two effective strategies. While both involve sharing your content with a wider audience, they serve different purposes and can yield varied results….
