Month: November 2022

Three types of Account Based Strategies

Three types of Account Based Strategies

Account-Based Marketing, or ABM, is a strategy centred on the requirements of a particular individual or organization. It generates a tailored, continuing marketing campaign by identifying high-value sales experiences and accounts and building marketing around these clients, thereby inverting the…

Account-Based Marketing vs Lead Generation: Which is better?

Account-Based Marketing vs Lead Generation: Which is better?

The Information Technology Services Marketing Association (ITSMA) established ABM as a ground-breaking and successful strategy for concentrating on high-value accounts in 2003. You need close coordination between your sales and marketing departments to discover specific prospects, create a targeted message,…

Account Based Marketing 101- How to get started

Account Based Marketing 101- How to get started

ABM is a type of corporate marketing approach that focuses resources on a specific group of target customers within a market. To engage each account, it uses customised campaigns that base its marketing message on its particular characteristics and requirements….