Year: 2022

25 Easy ways to grow your email list

25 Easy ways to grow your email list

Building a robust email list is the lifeblood of successful email marketing. But let’s face it, crafting compelling content and managing campaigns can be time-consuming. The good news? There are numerous easy-to-implement strategies to significantly grow your email list without…

Three types of Account Based Strategies

Three types of Account Based Strategies

Account-Based Marketing, or ABM, is a strategy centred on the requirements of a particular individual or organization. It generates a tailored, continuing marketing campaign by identifying high-value sales experiences and accounts and building marketing around these clients, thereby inverting the…

Account-Based Marketing vs Lead Generation: Which is better?

Account-Based Marketing vs Lead Generation: Which is better?

The Information Technology Services Marketing Association (ITSMA) established ABM as a ground-breaking and successful strategy for concentrating on high-value accounts in 2003. You need close coordination between your sales and marketing departments to discover specific prospects, create a targeted message,…